Seats are filling fast. This challenge runs live — once it's full, you're on the waitlist.

EVENT

The Passion to Profit Lab

DATE

August 24-27, 2026

TIME

6 PM CST Daily

FORMAT

Live - Virtual - Zoom

For business owners, founders, and experts who've made every name but their own more valuable — and are ready to build a brand in their own name.

You're great at what you do.

It's time you build your legacy and personal brand.

Your edge, your brand, and a business model — so everything you've earned compounds in your name, not someone else's.

FOUR DAYS

ONE HOUR PER DAY

Live Online

Limited Spots

IS THIS YOU?

You have proven expertise.
You're worth more than the market pays you.
Someone Googles your name — and finds your company. Not you.

Watch This First

One minute with Christian

Before you scroll.

Your Guide

Christian Ray Flores

Personal Brand Strategist · Founder, Xponential

Christian built his first personal brand with nothing — no connections, no capital, no country to call home. He started as a child refugee, an immigrant who lived across four countries, and became an international pop star — millions of albums sold across 15 countries.

That was the first brand he built from scratch, and everything since has run on what he learned. A Master's in Economics. Four languages. Three companies and two nonprofits in the US — each one launched off the same name-brand equity principles Xponential is built on.

Christian's gift is seeing the extraordinary, unexpressed value in people before they can — and turning it into a brand the world notices and pays for.

From athletes and artists to founders and business owners, Xponential helps brilliant people build their legacies and personal brands — powered by an award-winning media team.

I work with people with no excuses and pure intention — those who won't blame circumstances but channel what they've been given to build true legacy.

— Christian Ray Flores

FOUR DAYS. ONE HOUR A DAY. A BRAND THAT'S ACTUALLY YOURS.

Is This You?

01 You've built a career worth being proud of your name doesn't come close to reflecting it.

02 You're the best at what you do. The market doesn't reward the best — it rewards the best-known.

03 You know you should be out there. You just don't know where to start, what to say, or how to make it feel like you.

04 Putting yourself out there doesn't feel bold. It feels like exposure.

05 What if it's ego? What if they judge you? What if being seen costs you who you are?

06 You have world-class value. It's just never been built into a name the world can see.

If even one of these landed, this challenge was built for you.

Four days to build that name —

and everything it's meant to give back:

FULFILLMENT · FREEDOM · IMPACT · INCOME

Limited seats available.

The Program

Your Four-Day Blueprint

Day One

FIND YOUR EDGE

You've spent years building expertise that feels ordinary to you. Day One changes that — we surface what you can't see in yourself, name it with precision, and position it as the foundation everything else is built on.

Day TWO

BUILD YOUR BUSINESS MODEL

Knowing your edge is one thing. Turning it into something the market will pay for is another. Day Two is where we build your offer — clear, compelling, and priced for what your expertise actually deserves.

Day THREE

LAUNCH YOUR BRAND

Your brand is the vehicle that carries your edge and your offer to the world. Day Three is where we build it — your story, your positioning, and the content strategy that makes you the only name people think of in your space.

Day FOUR

ACTIVATE YOUR FUTURE

Everything comes together on Day Four. Your signature framework, your conversion method, and the system that turns your brand into sustainable revenue — and the kind of legacy that outlasts the next deal.

What People Say

Christian and his team turned our vision into a polished, launch-ready brand — from our niche and teaching modules to a custom logo and website. A business ready to go.

Danny

Founder, Persuasion Blueprint

Christian's coaching helped me craft a gala speech that raised a record $1.2M — and his team produced an award-winning video that helped us raise millions for our capital campaign.

Matt

CEO, RBI Austin

We built my brand, offer, website, video — and it led to becoming the official reading coach for the Junior Giants Program.

Victoria

Reading Coach

Personal Brand Strategy Backed by an Award-Winning Media Team

Limited Seats. Join the waitlist if we're full.

QUESTIONS

Who is this Challenge for?

This challenge is for executives, experts, and entrepreneurs who have built real careers and hard-won credibility — but haven't yet built the personal brand that reflects it. If you're ready to stop being the best-kept secret in your industry and start commanding the visibility, authority, and income your expertise deserves — this is for you.

Do I need to have an established business to participate?

No. You need established expertise. Whether you're a corporate executive ready to build your public presence, an entrepreneur looking to attract investors, or an expert who wants to become a recognized authority — what matters is that you have real credibility and are ready to leverage it for greater impact, influence, and income.

How much time will I need to dedicate each day?

One hour per day for four days. Each session runs live and is designed to be immediately actionable — no fluff, no filler. One hour that could fundamentally change how the world sees you and what they pay you for it. VIP pass holders also receive an additional hour each day for exclusive direct Q&A with Christian.

What makes this Challenge different from others?

Most challenges teach frameworks. This one builds your actual brand — live, in four days, with a personal brand strategist who went from child refugee to international pop star to award-winning brand builder across industries, cultures, and continents. That journey forged an instinct for recognizing extraordinary value in people and turning it into brands the world pays for. Behind the strategy is an award-winning media team that has produced the work to prove it. You leave with your edge defined, your market clear, your brand concept built, and your business model mapped.

Is this just another coaching program?

No — and yes. The Passion to Profit Lab is a focused four-day live experience. Each day is a hands-on group strategy session with specific deliverables. VIP pass holders also get direct access to Christian through an exclusive daily Q&A — which is as close as most people get to working with him one-on-one.

The Xponential Program is different. It's Christian's signature high-level personal brand building experience — combining ongoing strategic coaching with holistic media production, content strategy, and technology support. It's built for those who are ready to go all in on becoming the definitive name in their space.

Spots in the Xponential Program are limited by design — Christian works with a select number of clients at any given time. The Passion to Profit Lab is where most people begin. For those ready to go further, there is a path. But it starts here.

Our Promise

Delighted on Day One
or Your Money Back.

If you're not delighted with Day One, we'll refund you in full. No questions asked.